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Долой стандартную моду! Gucci предлагает персонализированные вещи | Anny Day
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Долой стандартную моду! Gucci предлагает персонализированные вещи
17.11.2018
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Модные? Нет, индивидуальные! Вещи больше не должны быть стандартными. Так решил модный дом Gucci.
Компания запустила проект «Do It Yourself» по персонализации вещей: одежду можно оформлять по индивдивидуаидуальному заказу, никаких стандартных подходов и типовых схем. Gucci предлагает клиентам усовершенствовать дизайн:
<ul>
<li>вязаной одежды бренда,</li>
<li>предметов верхней одежды из женской коллекции. </li>
</ul>
Реализовывать проект будут шесть иллюстраторов - Эмбер Виттория, Анжела Дин, Эшли Лонгшор, Брианда Стюарт, Изабелла Котье и Марк Буркхардт. Они предлагают интерпретации вещей от Gucci - одежда может иметь типичные черты, но ее вид будет различаться у каждого покупателя. Для этого предлагаются разные техники:
<ul>
<li>фотоколлаж,</li>
<li>минимализм,</li>
<li>набросок.</li>
</ul>
Заказать кастомизированные вещи можно онлайн или в некоторых оффлайн-магазинах бренда по всему миру.
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